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The visit to the International Coffee, Tea, and Bakery Exhibition – Coffee Expo Vietnam 2025 was a significant experiential learning activity, offering students from Van Lang Saigon College (VLSC) a valuable opportunity to gain in-depth exposure to the expansive ecosystem of the Food and Beverage (F&B) industry.
Bringing together more than 300 leading domestic and international brands, the exhibition presented a dynamic and comprehensive “miniature universe” of the F&B sector—professional, innovative, and diverse in every aspect. Through this immersive experience, students were able to observe industry practices firsthand, connect theoretical knowledge with real-world applications, and broaden their professional perspective in one of today’s most vibrant global industries.
Experiential Learning – Learning from the Professional F&B World
At Coffee Expo Vietnam 2025, students from Van Lang Saigon College (VLSC) not only visited the exhibition but also fully immersed themselves in the professional environment of the modern Food and Beverage (F&B) industry — a space that brought together leading trends, cutting-edge technologies, and innovative ideas. Throughout the experiential journey, students expanded their senses and professional understanding through a variety of engaging activities.
A multi-layered sensory experience: Students had the opportunity to taste and compare different coffee profiles — from handcrafted brews to premium products — exploring the distinctive characteristics of beans from Vietnam’s Central Highlands alongside renowned brands from Korea, Japan, and Brazil. In addition, the bakery and tea art sections offered unique experiences, helping students gain deeper insights into ingredient pairing, product presentation, and creative menu development that align with consumer preferences.
Observing and learning from international brands: Beyond tasting and exploration, students actively took notes, conducted interviews, and engaged in conversations with business representatives to gain insights into marketing strategies and brand positioning. The scientific layout of exhibition booths, the art of storytelling through flavor, and the interactive techniques used to engage customers all served as valuable real-world lessons, allowing students to better understand the artistry and strategic thinking behind brand building in the service industry.
Keeping up with emerging industry trends: At Coffee Expo Vietnam 2025, students had the opportunity to witness firsthand the latest innovations shaping the F&B industry—from advanced brewing equipment and smart roasting technologies to refined brewing techniques and aesthetically designed café spaces. Every detail, from creatively curated check-in areas to the professional service styles demonstrated by participating brands, offered students valuable insights into current market trends and consumer preferences. These observations enabled them to “tune in” to the evolving dynamics of the F&B sector and understand how creativity and customer experience drive modern business success.
Understanding the scale and operational processes of an international event: Under the professional organization of Coex, one of Asia’s leading exhibition organizers, students had the opportunity to observe the entire operation of a large-scale event: from spatial design and staff allocation to visitor reception procedures and the way businesses present their products. Every detail provided students with a practical perspective on event management, operational administration, and customer experience within the F&B industry, helping them connect theoretical knowledge with real-world professional practices.
Learning through experience – Growing through practical engagement with VLSC
At Van Lang Saigon College (VLSC), learning is never confined to theoretical knowledge within the classroom. Guided by the educational philosophy of “Learning from practice – Growing through experience,” the institution encourages students to step outside the classroom to explore, observe, and understand their chosen professions through firsthand experience. Every field trip, company visit, or industry exhibition becomes a meaningful learning journey, allowing students to “touch” the profession, internalize its values, and align themselves with current market trends.
Learning to observe: VLSC students gain the opportunity to broaden their perspective on the scale and development of the F&B industry. By directly witnessing how domestic and international brands invest in their products, spaces, technologies, and services, students gain deeper insight into industry competition, creativity, and sustainable development strategies. This experience serves as a crucial foundation, helping students shape their professional identity and prepare for future endeavors—whether launching their own business or joining leading enterprises in the sector.
Learning to internalize: Experiences such as Coffee Expo Vietnam 2025 allow students to gain a deeper understanding of the spirit and culture of the profession—where each product is not merely a commodity, but a culmination of passion, meticulous craftsmanship, and professional responsibility. By observing every step of the preparation process, engaging in conversations with industry experts, and witnessing how brands craft meaningful customer experiences, students develop a profound appreciation for the true essence of service in the F&B industry.
Learning to keep up with trends: In the rapidly evolving F&B industry, staying updated on the latest design styles, business models, and customer experiences is essential. VLSC students learn to identify consumer trends, aesthetic preferences, and customer behaviors, enabling them to develop creative and adaptable thinking and to apply emerging trends effectively in real-world professional settings.
Experiential learning opportunities, such as Coffee Expo Vietnam 2025, serve as an “open classroom” for students at Van Lang Saigon College (VLSC). Here, students not only develop specialized skills but also cultivate passion, professional sensitivity, and modern industry thinking—essential qualities for confidently entering a dynamic and competitive labor market.
VLSC – The starting point of your professional journey
At Van Lang Saigon College, a student’s professional journey does not begin with textbooks alone, but through practical opportunities like these. Each field trip becomes a lesson, and each hands-on experience brings students closer to their future careers.
For those seeking a learning environment that is practical, dynamic, and inspiring, Van Lang Saigon College provides the ideal starting point.
Explore detailed information about our programs at: https://tuyensinh.vanlangsaigon.edu.vn/
Apply online today: https://bit.ly/xettuyenonline_VLSC