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In the contemporary media landscape, a narrative truly resonates when it successfully evokes an emotional connection with the audience. To achieve this, the communicator must possess empathy, keen observational acumen, and a wealth of accumulated experience. Consequently, the art of public speaking emerges as a pivotal competency for individuals pursuing careers in Communication and Public Relations (PR).
At Van Lang Saigon College (VLSC), this essential skill is systematically cultivated through the academic module on Public Speaking, directly instructed by Lecturer Luna Dao.
Drawing on her professional roles as a beauty blogger, vocalist, content creator, and an inspirational figure within the communication field, she offers pragmatic perspectives, enabling students to engage with the curriculum through vivid, relatable experiences that closely mirror the professional environment.
Communication and public relations at Van Lang Saigon College: A practice-integrated training model
The curriculum for the Communication and PR discipline group at Van Lang Saigon College is meticulously structured with a focus on in-depth practical training, ensuring students are immersed in the professional environment from their freshman year. With over 80% of instructional time dedicated to practical application, students gain comprehensive exposure to the media production process through projects such as content strategy development, execution of multi-platform campaigns, production of video, podcasts, and visual assets, and the operation of talk shows and events according to corporate standards. Learning sessions conducted in the studio, editing suites, mini-sound stages, and simulated marketing department spaces enable students to master every phase of a real-world communication project, from conceptualization to implementation and performance evaluation.
The faculty comprises seasoned professionals actively working in the industry, including KOLs, program hosts, directors, content creators, and experienced marketers. This convergence of academic knowledge and practical expertise allows students to access multi-faceted perspectives on the Communication and PR sector while distinctly shaping their career trajectories during their studies. Specialized workshops, career symposiums, and dialogues with industry experts are regularly organized to supplement new knowledge and update students on market trends.
The institution prioritizes investment in state-of-the-art facilities compliant with international standards, including studio systems, podcast recording rooms, post-production suites, and modern filming and editing equipment, guaranteeing students access to a learning environment commensurate with industry settings. The integrated corporate model within the college allows students to familiarize themselves with actual professional procedures, team collaboration skills, and a professional work mindset—critical factors for meeting current recruitment demands in the communication industry.
Beyond campus-based learning, students have opportunities for internships and participation in professional projects at media agencies, television networks, corporate marketing departments, content production companies, and event/entertainment specialists. Early exposure to the actual working environment facilitates the development of a personal professional portfolio, consolidates practical experience, and expands the professional network. Concurrently, VLSC’s internationalization roadmap provides pathways for students to engage in exchange semesters or transfer programs to international institutions specializing in Communication, PR, and Marketing, thereby broadening access to a multicultural academic environment and global standards.
The Official College Degree awarded by VLSC is internationally recognized, providing a solid foundation for students to pursue advanced studies or enter the job market. Equipped with genuine professional competencies, content creation capabilities, and an integrated communication mindset, graduates are positioned to advance their careers in the fields of communication, marketing, entertainment, journalism, or to embark on entrepreneurial ventures in creative industry models—a rapidly growing sector in Vietnam and globally.
Authentic learning, real-world application: becoming an influential storyteller
Every instructional hour at VLSC is a genuine experience where students not only absorb academic knowledge but also cultivate professional composure, presence, and the capacity for persuasive storytelling in the digital age. Public speaking, therefore, serves as a vital instrument enabling students to confidently establish their personal brand and excel in their future professional environments.
Register now: https://bit.ly/xettuyenonline_VLSC
Explore the world of communications at: https://tuyensinh.vanlangsaigon.edu.vn/