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“Pursue Your Passion with Courage” was the inspiring message from Mr. Nguyễn Thanh Đảo, Chairman of the Ho Chi Minh City Advertising Association (HAA), at AdTalk 2025, themed “Stories of the Advertising Industry”, held at Văn Lang Sài Gòn College (VLSC).
AdTalk 2025 was a highlight of the “Igniting Creativity” project series, coinciding with the celebration of VLSC’s 5th anniversary. The event provided an open and in-depth platform, offering students opportunities to interact with and learn from seasoned industry professionals while fostering connections between the college and businesses in the media and advertising sectors.
A Gathering of Industry Experts
This year’s event brought together prominent speakers, including:
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Mr. Nguyễn Thanh Đảo, Chairman of the HAA
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Mr. Phạm Ngọc Cường, Vice Chairman of the HAA
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Ms. Vũ Thanh Hà, Lecturer in Public Relations and Media at Văn Lang University
These experts delivered valuable insights, helping students and attendees stay updated on the latest industry trends and gain a deeper understanding of the demands and expectations of today’s dynamic work environment.
Engaging Discussions and Insights
The discussion and Q&A session opened up fascinating perspectives, particularly in the context of the booming influence of technology, artificial intelligence, and content creation in advertising. These practical insights allowed students to clearly see the opportunities, challenges, and the increasingly competitive nature of the media industry.
Key Takeaways from Mr. Nguyễn Thanh Đảo
Reflecting on the event, Mr. Nguyễn Thanh Đảo, Chairman of the HAA, shared:
“The advertising industry, in the era of the cultural industry, is undergoing a profound transformation. The fusion of digital technology and cultural elements has created unprecedented creative opportunities. Culture makes advertising more meaningful, sustainable, and emotionally connected with audiences. However, this comes with challenges: balancing technology with humanity, deeply understanding culture, and upholding professional ethics.”
Mr. Đảo emphasized:
“Students need to equip themselves with creative thinking, technological skills, communication, critical thinking, cultural understanding, and an entrepreneurial spirit. Pursue your passion with courage and distinctiveness to become the next generation of storytellers, spreading Vietnam’s values to the world.”